5 Commercial Alert, a consumer group, is highly critical of neuromarketing. The group's executive director wrote, "What would happen in this country if corporate mar keters and political consultants could literally peer inside our brains and chart the neural activity that leads to our selections in the supermarket and voting booth? What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends?" What do you think? Is neuromarket- ing dangerous?