7. Explain the relationship between attribution theory and self-perception theory, as well as the nature and use

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7. Explain the relationship between attribution theory and self-perception theory, as well as the nature and use of internal attributions and external attributions and how consumers “test” their hypotheses concerning their attributions toward self, others, and things.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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