8. Discuss the problems in measuring behavioral intentions to ( a ) buy a new car, (...

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8. Discuss the problems in measuring behavioral intentions to ( a ) buy a new car, ( b )

buy a soda from a vending machine, and ( c ) save $250 per month toward the eventual purchase of a house. What factors could occur in each situation to make the measured intentions poor predictors of actual behavior?

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Consumer Behavior

ISBN: 9780073404769

9th Edition

Authors: J Peter

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Question Posted: Oct 28, 2024 09:01 AM

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8. Discuss the problems in measuring behavioral intentions to ( a ) buy a new car, (...

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Consumer Behavior

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