9. Interview one baby boomer and one adult Generation Y consumer regarding the purchase of a car....
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9. Interview one baby boomer and one adult Generation Y consumer regarding the purchase of a car. Prepare a report on the differences in attitudes between the two individuals. Do your findings support the text’s discussion of the differences between boomers and Gen Y buyers? Explain.
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Related Book For 
Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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