9 Some retailers work hard to cultivate a certain look or image, and they may even choose

Question:

9 Some retailers work hard to cultivate a certain look or image, and they may even choose employees who fit this look. Abercrombie & Fitch, for example, seems to link it- self to a clean-cut, all-American image. A U.S. federal lawsuit filed in 2003 claimed that Abercrombie & Fitch systematically "refuses to hire qualified minority appli- cants as brand representatives to work on the sales floor and discourages applications from minority applicants." Abercrombie has said the complaints are without merit, and that the company has "zero tolerance for discrimina- tion."149 Americans know the Hooters restaurant chain for its attractive female waitresses. Should a retailer have the right to recruit employees who are consistent with its image even if this means excluding certain types of people (e.g., non-Caucasians, men) from the sales floor?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

Question Posted: