A college student has just purchased a new Apple iPad. What factors might cause the student to

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A college student has just purchased a new Apple iPad.

What factors might cause the student to experience postpurchase dissonance? How might the student try to overcome it? How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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A college student has just purchased a new Apple iPad. What factors might cause the student to

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Consumer Behavior

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