Born-again Christian groups have been instrumental in organizing boycotts of products advertised on shows they find objectionable,

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Born-again Christian groups have been instrumental in organizing boycotts of products advertised on shows they find objectionable, especially those that they feel undermine family values. Do religious groups have a right or a responsibility to dictate what advertising a network should carry?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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