d The conditioned stimulus precedes the unconditioned stimulus (forward conditioning). Conditioning is weaker when the unconditioned stimulus

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d The conditioned stimulus precedes the unconditioned stimulus (forward conditioning).

Conditioning is weaker when the unconditioned stimulus is presented fi rst (backward conditioning) or at the same time as the conditioned stimulus (concurrent conditioning).

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 10:03 AM

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d The conditioned stimulus precedes the unconditioned stimulus (forward conditioning). Conditioning is weaker when the unconditioned stimulus

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Consumer Behavior

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