d Urban Achievers. These are lower-middle-income, city-dwelling single consumers who are under 35 years old and have

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d Urban Achievers. These are lower-middle-income, city-dwelling single consumers who are under 35 years old and have a high school or college education.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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