d Kid Country, USA. This segment consists of lower-middle-income families living in towns, headed by adults under

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d Kid Country, USA. This segment consists of lower-middle-income families living in towns, headed by adults under the age of 45 who have a high school education.

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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