Describe the type of promotional message that would be most suitable for each of the following personality
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Describe the type of promotional message that would be most suitable for each of the following personality market segments, and give an example of each:
(a) highly dogmatic consumers,
(b) inner-directed consumers,
(c) consumers with high optimum stimulation levels,
(d) consumers with a high need for recognition, and
(e) consumers who are visualizers versus consumers who are verbalizers.
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