Develop a marketing strategy for Sears targeting the following groups. a. Hispanics b. African Americans c. Teenagers

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Develop a marketing strategy for Sears targeting the following groups.

a. Hispanics

b. African Americans

c. Teenagers

d. Middle-class women 25 to 50

e. Middle-class men over 50

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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