Develop a marketing strategy for Sears targeting the following groups. a. Hispanics b. African Americans c. Teenagers
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Develop a marketing strategy for Sears targeting the following groups.
a. Hispanics
b. African Americans
c. Teenagers
d. Middle-class women 25 to 50
e. Middle-class men over 50
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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