Distinguish between terminal and instrumental values and their subsets. What does this classification identify? According to the

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Distinguish between terminal and instrumental values and their subsets. What does this classification identify?

According to the Rokeach typology, in terms of cultural orientation, individuals can belong to one of four types. Make a list of them, with a section for the subsets, and analyze their characteristics.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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