Examine the irrational aspects of consumer spending behavior, and develop pricing strategies that account for and influence
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• Examine the irrational aspects of consumer spending behavior, and develop pricing strategies that account for and influence these irrationalities to drive consumer spending and maximize profitability.
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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