Explore the role of cultural identity and self-concept in consumer behavior, and apply this knowledge to create
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• Explore the role of cultural identity and self-concept in consumer behavior, and apply this knowledge to create marketing campaigns that resonate with consumers’ cultural identities and self-perceptions, fostering brand engagement.
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Related Book For 
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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