For which segment(s) do you feel that products are most likely to become part of the extended
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For which segment(s) do you feel that products are most likely to become part of the extended self? What are the marketing implications of this?
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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