How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would

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How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would you recommend, and what effect would you intend it to have on the recent purchaser of the following?

a. Laptop computer

b. Expensive watch

c. Cell phone

d. Corrective eye surgery

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would

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Consumer Behavior : Building Marketing Strategy

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