In which of the four categories of responders to cause-related marketing (see pages 96 and 97) are

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In which of the four categories of responders to cause-related marketing (see pages 96 and 97) are you? Why?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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