Develop an advertisement for the following for each of the four female market segments described in the

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Develop an advertisement for the following for each of the four female market segments described in the chapter (see pages 102 and 103).

a. Power tools

b. Online banking

c. Dentist

d. Breakfast cereal

e. Vacations

f. Cosmetics

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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