Interview a salesperson who has been selling the following for at least 10 years. See if this

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Interview a salesperson who has been selling the following for at least 10 years. See if this individual has noticed a change in the purchasing roles of women over time.

a. Cellular phones

b. Automobiles

c. Computers

d. Homes

e. Financial services

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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