Interview a salesperson for each of the following. Ascertain the interest shown in the item by males

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Interview a salesperson for each of the following.

Ascertain the interest shown in the item by males and females. Determine if males and females are concerned with different characteristics of the item and if they have different purchase motivations.

a. Art

b. Computers

c. Golf clubs

d. Pets

e. Televisions

f. Flowers

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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