Interview a representative from a commercial, governmental, and nonprofit organization. For each, determine its firmographics, activities, and

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Interview a representative from a commercial, governmental, and nonprofit organization. For each, determine its firmographics, activities, and objectives. Then relate these differences to differences in the organizational cultures of the organizations.

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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