Interview a representative from a commercial, governmental, and nonprofit organization. For each, determine its firmographics, activities, and
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Interview a representative from a commercial, governmental, and nonprofit organization. For each, determine its firmographics, activities, and objectives. Then relate these differences to differences in the organizational cultures of the organizations.
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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