Is it ethical to use fear appeals to increase demand for the following? a. Complexion medication among
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Is it ethical to use fear appeals to increase demand for the following?
a. Complexion medication among teenagers
b. Tongue scrapers among adults
c. Emergency response devices among elderly consumers
d. Handguns for women
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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