Is it ethical to use fear appeals to increase demand for the following? a. Complexion medication among

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Is it ethical to use fear appeals to increase demand for the following?

a. Complexion medication among teenagers

b. Tongue scrapers among adults

c. Emergency response devices among elderly consumers

d. Handguns for women

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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