Neutrogena, a company known for its dermatologist recommended skin care products, introduced a line of shaving products

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Neutrogena, a company known for its “dermatologist recommended”

skin care products, introduced a line of shaving products for men. How can the company use stimulus generalization to market these products? Is instrumental conditioning applicable to this marketing situation? If so, how?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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Neutrogena, a company known for its dermatologist recommended skin care products, introduced a line of shaving products

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Consumer Behavior

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