Persuading many men to use skin care products will require a significant attitude change. Which attitude change

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Persuading many men to use skin care products will require a significant attitude change.

Which attitude change techniques would be most appropriate? Which would be least appropriate?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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