Some people feel (and act) more self-confident than others. Based on the DDB data (Tables 1B through
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Some people feel (and act) more self-confident than others. Based on the DDB data (Tables 1B through 7B), what factors are most characteristic of highly confident individuals? Which of the Big Five personality dimensions does self-confidence relate most to and what are the marketing implications of your findings?
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Sheikh Amir
I have completed my master's degree in computer sciences in the year 2017 with silver medal (being the second topper of the university and other affiliated campuses) in the Kashmir valley. Presently I am pursuing my integrated Ph.D. from Kashmir University.
After my masters, I had been appointed as an Assistant professor in the Univesity and then after the completion of the contract, I was appointed as a Lecturer in the Govt degree college.
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Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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