Strategically speaking, why is impression-based targeting better than segment-based targeting?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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Strategically speaking, why is impression-based targeting better than segment-based targeting?
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Strategically speaking, why is impression-based targeting better than segment-based targeting?

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Consumer Behavior

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