Using the DDB data (Tables 1B through 7B) describe the major determinants of the following search-related behaviors

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Using the DDB data (Tables 1B through 7B)

describe the major determinants of the following search-related behaviors and beliefs. What are the marketing implications?

a. Consult consumer reports before making major purchases

b. Information in advertising helps me make better decisions

c. The Internet is the best place to get information about products and services

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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Using the DDB data (Tables 1B through 7B) describe the major determinants of the following search-related behaviors

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Consumer Behavior : Building Marketing Strategy

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