Using the scales in Figure 15.7, develop a questionnaire to measure students attitudes toward the instructor in

Question:

Using the scales in Figure 15.7, develop a questionnaire to measure students’ attitudes toward the instructor in this course according to the following guidelines:

a. Prepare five statements measuring students’ attitudes via a Likert scale.

b. Prepare five semantic differential scales measuring students’

attitudes.

c. Can the same dimensions be measured by using either scaling technique? Explain your answer.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 279704

1st Edition

Authors: Ramesh Kumar, S.; Schiffman, Leon G.; Wisenblit, Joseph

Question Posted: