Visit a supermarket. Can you identify any packages where you think the marketers knowledge of stimulus generalization

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Visit a supermarket. Can you identify any packages where you think the marketer’s knowledge of stimulus generalization or stimulus discrimination was incorporated into the package design? Note these examples and present them in class.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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Visit a supermarket. Can you identify any packages where you think the marketers knowledge of stimulus generalization

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Consumer Behavior

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