What is the difference between membership groups and symbolic groups? List one membership group and one symbolic

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What is the difference between membership groups and symbolic groups? List one membership group and one symbolic group that influence your purchases. Explain which group influences you more and why.

9.4.

How can companies strategically use buzz agents and viral marketing? Illustrate with examples.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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What is the difference between membership groups and symbolic groups? List one membership group and one symbolic

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Consumer Behavior

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