What are reference groups? List and discuss at least four groups that influence your purchases. For each

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What are reference groups? List and discuss at least four groups that influence your purchases. For each group, indicate whether its influence is comparative or normative (or, possibly, both) and explain your answers.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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What are reference groups? List and discuss at least four groups that influence your purchases. For each

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Consumer Behavior

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