Why is an opinion leader a more credible source of product information than an advertisement for the

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Why is an opinion leader a more credible source of product information than an advertisement for the product?

Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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Why is an opinion leader a more credible source of product information than an advertisement for the

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Consumer Behavior

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