Which status-related variableoccupation, education, or incomeis the most appropriate segmentation base for: (a) family vacations, (b) opera

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Which status-related variable—occupation, education, or income—is the most appropriate segmentation base for: (a)

family vacations,

(b) opera subscriptions,

(c) subscribing to online.wsj.com,

(d) shopping at Whole Foods supermarkets,

(e) buying from freshdirect.com,

(f) purchasing new models of the iPhone, and (g) becoming a member of a 24-hour fitness center?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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Which status-related variableoccupation, education, or incomeis the most appropriate segmentation base for: (a) family vacations, (b) opera

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Consumer Behavior

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