6. Virtually any communication phenomena can be content analyzed; codable ele- ments include words or phrases, complete
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6. Virtually any communication phenomena can be content analyzed; codable ele- ments include words or phrases, complete thoughts or sentences, themes, paragraphs or short whole texts, characters or speakers, communicative acts or behaviors, advertise- ments, and entire television programs.
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Communication Research Asking Questions Finding Answers
ISBN: 9780078036910
4th Edition
Authors: Joann Keyton
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