35. Interview fi ve students about a recent purchase decision. What metagoals characterize these different decisions? Do

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35. Interview fi ve students about a recent purchase decision. What metagoals characterize these different decisions? Do your results support Consumer Insight 16–1? How would you explain any differences?

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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