Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe
Question:
Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers’
incomes, buying habits and so on constitutes an invasion of privacy and should be banned. Comment on this issue from both a consumer’s and a marketer’s point of view.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
Question Posted: