Conduct an avatar hunt by going to e-commerce websites, online video game sites and online communities like
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Conduct an ‘avatar hunt’ by going to e-commerce websites, online video game sites and online communities like The Sims or Cybertown that let people select what they want to look like in cyberspace. What seem to be the dominant figures people are choosing? Are they realistic or fantasy characters? Male or female? What types of avatars do you believe would be most effective for each of these different kinds of websites and why?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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