consider the hierarchies of effect. Think of situations where you, as a consumer, have gone through the
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consider the hierarchies of effect. Think of situations where you, as a consumer, have gone through the different hierarchies. Which hierarchies have applied to which situations?
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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