Think of a behaviour exhibited by an individual that is inconsistent with their attitudes (e.g. attitudes towards

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Think of a behaviour exhibited by an individual that is inconsistent with their attitudes (e.g.

attitudes towards cholesterol, drug use or even buying things to attain status or be noticed). ask the person to elaborate on why they behave this way, and try to identify the way the person has resolved dissonant elements.

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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