Explain the peripheral route to persuasion and discuss ways marketers can influence low-effort consumer attitudes.

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:50 AM

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Explain the peripheral route to persuasion and discuss ways marketers can influence low-effort consumer attitudes.

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When consumers motivation ability and opportunity MAO are low they are not likely to devote much eff...View the full answer

Consumer Behavior

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