Have students produce an example of some type of promotion used for each of the principles of
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Have students produce an example of some type of promotion used for each of the principles of reciprocity, scarcity, authority, consistency, liking, and consensus?
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Reciprocity we are more likely to give if we receive Students may create an ad that shows giftgiving ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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