The chapter discusses the positive and negative potential effects of corporate sociopolitical activism (CSA). Whats your feelingshould
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The chapter discusses the positive and negative potential effects of corporate sociopolitical activism (CSA). What’s your feeling—should a company link itself to a social cause, or should it remain neutral?
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Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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