What advice would you give to a marketer who wants to appeal to Gen Y? What are
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What advice would you give to a marketer who wants to appeal to Gen Y? What are major do’s and don’ts? Can you provide some examples of specific marketing attempts that work or don’t work?
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Gen Yers were born between 1986 and 2002 They are jugglers who value be...View the full answer
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Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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