1 Corporate umbrella branding the organisation and all its products are branded under the same corporate...

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1 Corporate umbrella branding – the organisation and all its products are branded under the same corporate name, for example Heinz.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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1 Corporate umbrella branding the organisation and all its products are branded under the same corporate name, for example Heinz.
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1 Corporate umbrella branding the organisation and all its products are branded under the same corporate...

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Integrated Marketing Communications

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