1 Is the commercial written conversationally for the ear so 10 Has overwriting and crowding the commercial...

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1 Is the commercial written conversationally for the ear so 10 Has overwriting and crowding the commercial with too that it is visually and conceptually clear through words much copy been avoided?

and sounds? 11 Is the appeal made clear?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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