1 To evaluate if the message conveyed by the marketing communication in question is being perceived by...

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1 To evaluate if the message conveyed by the marketing communication in question is being perceived by target consumers as intended by those responsible for it. This can be in terms of the visual imagery, the copy and both together.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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1 To evaluate if the message conveyed by the marketing communication in question is being perceived by...

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Integrated Marketing Communications

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