1 To evaluate if the message conveyed by the marketing communication in question is being perceived by...
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1 To evaluate if the message conveyed by the marketing communication in question is being perceived by target consumers as intended by those responsible for it. This can be in terms of the visual imagery, the copy and both together.
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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