2 To provide information that will assist those responsible for such a marketing communication in achieving the

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2 To provide information that will assist those responsible for such a marketing communication in achieving the optimum combination of visual imagery and copy for that product at a point in time.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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2 To provide information that will assist those responsible for such a marketing communication in achieving the

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Integrated Marketing Communications

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