3 By so doing, to reduce the risk of failure (sub-optimal combinations of the above), and the...

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3 By so doing, to reduce the risk of failure (sub-optimal combinations of the above), and the consequent waste of resources (e.g. time and money, especially).

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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