11 Does the opening shot set the stage and convey only what commercial)? Does the extra time...

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11 Does the opening shot set the stage and convey only what commercial)? Does the extra time really add to the is essential to the understanding of what follows? idea, impact or effectiveness?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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