11 Does the opening shot set the stage and convey only what commercial)? Does the extra time...
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11 Does the opening shot set the stage and convey only what commercial)? Does the extra time really add to the is essential to the understanding of what follows? idea, impact or effectiveness?
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Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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